Differentiating Value: Mark L. Thompson, Keynote Speaker
Differentiating Value is a concept that allows you to determine and articulate what you sell that is either unique or demonstrably better than your competitors. Knowing your Differentiating Value or (D.V.) will allow you to increase your margins and sales volume while keeping your profitable customer relationships for a longer period of time.
Strategic Thinking: Mark L. Thompson, Keynote Speaker
Thinking strategically involves the generation and articulation of business insights for competitive advantage. Strategic Planning simply advances goals and objectives based on previous insights. This accomplishes only parity with your direct competitors. If you truly want to change the game or tilt the playing field in your favor you must learn how to think strategically.
Mark Thompson Talks Strategy
Excerpts from Mark's recent presentation on business strategy. Key takeaways: Hope is not a strategy. Strategy has both inspiration and analytical sides. Companies get hung up on their "sacred cows" -- the way they've always done things. Every company has a driving force. Mark shares the 10 driving forces behind all companies.