Differentiating Value: Mark L. Thompson, Keynote Speaker

Differentiating Value is a concept that allows you to determine and articulate what you sell that is either unique or demonstrably better than your competitors. Knowing your Differentiating Value or (D.V.) will allow you to increase your margins and sales volume while keeping your profitable customer relationships for a longer period of time.

By |2021-08-28T15:53:36+00:00July 8th, 2018|Video Blog|Comments Off on Differentiating Value: Mark L. Thompson, Keynote Speaker

Strategic Thinking: Mark L. Thompson, Keynote Speaker

Thinking strategically involves the generation and articulation of business insights for competitive advantage. Strategic Planning simply advances goals and objectives based on previous insights. This accomplishes only parity with your direct competitors. If you truly want to change the game or tilt the playing field in your favor you must learn how to think strategically.

By |2021-08-28T15:54:31+00:00July 8th, 2018|Video Blog|Comments Off on Strategic Thinking: Mark L. Thompson, Keynote Speaker

Mark Thompson Talks Strategy

Excerpts from Mark's recent presentation on business strategy. Key takeaways: Hope is not a strategy. Strategy has both inspiration and analytical sides. Companies get hung up on their "sacred cows" -- the way they've always done things. Every company has a driving force. Mark shares the 10 driving forces behind all companies.

By |2018-07-08T11:30:49+00:00July 8th, 2018|Video Blog|Comments Off on Mark Thompson Talks Strategy
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